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Temple-belltowerEngagement Highlights

  • Major gift dollars increased 80% to $20M in 2013 from $12.5M in 2012
  • The number of major gifts increase 46% to 88 in 2013 from 60 in 2012
  • The average gift size increased 10% to $227,000 in 2013 from $208,000 in 2012

Challenges

The Development organization was under extreme pressure from Temple’s Board and the Commonwealth to dramatically increase fundraising yield, requiring Temple to evolve its fundraising culture to achieve those gains.

Temple University engaged Plus Delta Partners at a time when the Development organization was under extreme pressure from the University’s Board and the Commonwealth of Pennsylvania to dramatically improve fundraising results. Temple’s goal was to increase total fundraising from $49 million a year in FY 2011 to $100 million a year in FY 2020. To accomplish this, Development leadership wanted to define and implement a high-performing fundraising approach across all frontline fundraisers that would yield sustainable performance improvements. Key to developing sustainable improvements was shifting the fundraising culture to increase transparency with donors, thereby speeding up the donor engagement process and increasing uniformity, measurement, and accountability.

Results

The Plus Delta engagement, in combination with other organizational and staffing initiatives, contributed to Temple University’s best fundraising year ever:

  • The $65 million closed in FY 2013 was more than a 30% increase over the previous high of $49 million in FY 2011
  • Major gifts fundraising for gifts between $25,000 to $1 million increased by 80% to $20M in 2013 from $12.5M in 2012
  • The total number of major gifts increased 46% to 88 in 2013 from 60 in 2012
  • The average gift size increased 10% to $227,000 in 2013 from $208,000 in 2012

Temple also benefited from increased collaboration institution-wide as gift officers from different parts of the university gained a common approach and language and capitalized on the opportunity to learn from one another during facilitated workshops.

“The process has given confidence to major gift officers in their donor conversations. It has given them tools to draw upon to accelerate these conversations. It has helped break down barriers or silos through the department and made fundraisers all part of one university fundraising effort rather than everyone operating independently. They are beginning to operate as one team.”

Tilghman Moyer, Interim SVP