We believe that:
- An essential balance between the relationship and business elements of giving defines effective philanthropic relationships, and responsibility for establishing and maintaining that balance rests with gift officers.
- Skill building through a combination of group working sessions and individual coaching over a period of time is the most effective way to ensure fundraising performance improvement.
- Making immediate practical linkages between fundraising concepts and specific actions is essential for gift officers to sustainably change their behaviors.
- Even the best fundraisers can improve.
- That by equipping underperforming gift officers with a repeatable methodology, communication and facilitation skills their results can improve measurably.
- High-performing development organizations establish a performance-based culture of fundraising defined by a common vocabulary, donor engagement process and accountability.